New Balance

A personal project to flex our 3D muscles, we created a dynamic 3D product showcase for the beautiful patchwork New Balance 237. Using the patchwork nature of the shoe as a jumping-off point, the setting of a shoe workshop made perfect sense. By dressing the room with thread, sketches and other shoe-making paraphernalia, the video begins in a grounded reality before exploding into the abstract and highlighting all the beautiful details of the shoe itself.